Pick Matomo if
privacy-first site owners who will start the Cloud free trial (no card), then Cloud Business at €22/month excl. tax for 50,000 hits, or stay on On-Premise Community Free when they will self-host.
Read the Matomo pageMatomo vs Umami
Our take
Pick Matomo if privacy-first site owners who will start the Cloud free trial (no card), then Cloud Business at €22/month excl. tax for 50,000 hits, or stay on On-Premise Community Free when they will self-host. Pick Umami if indie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at $20/month when they need 1M events, 20 sites,
Best for
Matomo An analytics table you start at a public $
Umami Counts you start at $0
Free plan
Matomo No free plan
Umami $0 · / month. 100k events. 1 website. 6-month retention. Community support. No replays
Lowest paid
Matomo Cloud Business €22/mo
Umami Not published by the vendor
Next step up
Matomo 100,000 hits €38/mo
Umami
Runs where
Matomo Hosted
Umami Local; you host it
Watch out
Matomo Cloud dollars move with hits
Umami Hobby is 1 website and 100k events
Last checked
Matomo 2026-10-23 · matomo.org/pricing
Umami 2026-10-22 · umami.is/pricing
Which one, then?
Pick Umami if
indie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at $20/month when they need 1M events, 20 sites, and the API.
Read the Umami page