Matomo

What it is for

Matomo is a hosted Visitors Software desk: you rank OS / browser / plugin rows, and Cloud Business starts at €22/month excl. tax (50,000 hits; JSON-LD also prints $26 USD). On-Premise Community is Free. Use it when the job is an analytics table you start at a public $, not when you need a $20 chat seat.

What makes it unique: the cover is Matomo’s official Visitors → Software report (Windows XP 125, Firefox 207, Windows / Firefox / 1024x768 147, Cookie 98% / 389, Browser engines pie) from the UIIntegrationTest_visitors_software still — not a pricing card. The rows themselves are ops of Visitors Software.

Key features

• Visitors Software — OS versions, browsers, configurations, engines, and plugins (cover still; official Visitors walkthrough). One desk. Cover Firefox 207 / Cookie 389 sit here. Export / search sit here as CTAs, not a sixth desk.
• Visitors Overview — visits / pageviews / bounce / time-on-site tiles (overview still). A KPI board, not a Software row. Cover OS counts sit on Software; Overview is this desk.
• All Websites — a multi-site visits / pageviews / revenue table (All Websites still; pricing “All Websites dashboard”). A site list, not a browser row. Cloud Business prints 30 websites.
• Ecommerce — orders / revenue / abandoned-cart tiles (ecommerce still). A commerce board, not Software.
• Goals — conversions you define next to Visitors (pricing; Cloud Business prints 150 goals). A goal, not a plugin %.

Choose metrics / Yearly toggles on the cover are CTAs (not desks). Cloud hit-tier tiles and On-Premise bundles are the meter. Heatmaps / Session Recording allowances are add-on meters, not a sixth desk we fold into Software.

Who it's for

Best fit: privacy-first site owners who will start the Cloud free trial (no card), then Cloud Business at €22/month excl. tax for 50,000 hits, or stay on On-Premise Community Free when they will self-host.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from matomo.org/pricing. Cloud hit-tier <option data-business> values match the page’s JSON-LD UnitPriceSpecification (EUR + USD, excl. tax). The un-hydrated Business span printed 29 before JS bound the select — quote the option / JSON-LD figures.

• Cloud Business — €22/month excl. tax at 50,000 hits (JSON-LD USD $26). 30 websites / 30 team members / 100 segments / 150 goals / 24-month raw retention / forever reports. Hosted in Europe.
• 100,000 hits — €38/month (USD $42). 300,000 — €75 / $85. 600,000 — €118 / $139. 1M — €172 / $204.
• Cloud Enterprise — custom (more than 10M hits). Confirm the live quote.
• Cloud trial — free trial, all core features, no card.
• On-Premise Community — Free. Unlimited users / hits. Forum support. Base features only.
• On-Premise Team / Business / Enterprise — from €230 / €1209 / €2834 per month (printed compare table). Plugin bundles; not Cloud.

Confirm checkout; taxes follow your location. Annual Cloud billing prints “2 months free” — do not invent a yearly euro from that line.

Limitations / costs

• Cloud dollars move with hits. Crossing 50k is €38, not a flat seat.
• On-Premise Free is Community only. Funnels / heatmaps / SAML sit on paid bundles.
• A Visitors Software table, not Plausible’s public-site dashboard. For that dashboard see Plausible.

Alternatives

• Plausible — privacy analytics when you want Plausible’s public $, not Matomo’s Firefox 207 table.
• Umami — analytics you can self-host when you want Umami, not Cloud €22.
• Simple Analytics — Top Lists when you want Simple Analytics $20, not Matomo Software.

Official tutorial

Official Matomo channel video: Matomo Analytics - Visitors Feature (oEmbed author: Matomo). First-party Visitors walkthrough; the Software still is the cover. Visitors chrome on the video is ops of Visitors Software / Overview, not generate-on-Software. matomo.org links youtube.com/c/MatomoAnalytics. @Matomo oEmbedded a non-Matomo clip — use @MatomoAnalytics.

Written path: matomo.org/pricing plus the Visitors Software still.

Website

https://matomo.org

Repository

https://github.com/matomo-org/matomo

Source

Catalog row curated for AI Tools Nav. Cover is Matomo’s official Visitors Software still from the matomo-org/matomo GitHub test screenshots (Windows XP 125 + Firefox 207 + Cookie 389). Dollars checked on matomo.org/pricing (Cloud Business €22/mo at 50k hits / JSON-LD $26 USD; On-Premise Community Free). Tutorial oEmbed author: Matomo.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.