Umami

What it is for

Umami is an open-source analytics desk: pageviews and custom events land in one dashboard, and you can start Cloud Hobby at $0 (100k events, 1 site) or self-host. Use it when the job is counts you start at $0, not when you need a $20 chat seat.

What makes it unique: the cover is the official Umami dashboard (visitors / visits, pages, sources) from the docs screenshot — not a pricing card. The dashboard itself is ops of Analytics.

Key features

• Analytics — pageviews plus custom events on the same event meter (pricing Data / Events). One event. Event properties also count. The cover dashboard is ops. Breakdown / UTM / realtime views are this surface.
• Session replay — a recording you play back (pricing Session replays). A movie, not a pageview. Business includes 5,000 / month, then $0.005 each. Hobby and Pro do not include replays.
• Heatmaps — click maps on a page (pricing Heatmaps). A map, not a replay. Business+.
• Reports — funnels, goals, journeys, retention, revenue, attribution (pricing Reports). A saved question, not a raw event. Available from Hobby up on the compare grid we fetched.
• Self-host — the open-source app you run yourself; Cloud is the hosted desk (GitHub). A deploy, not an event. Cloud Hobby is $0 / 100k events / 1 website.

Events are the Cloud meter. Websites and team members are caps. API / MCP sit on Pro+. White-label and streaming API sit on Business.

Who it's for

Best fit: indie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at $20/month when they need 1M events, 20 sites, and the API.

Pricing

Verified 2026-10-22 (Asia/Shanghai) from umami.is/pricing. Cloud is events. Self-host of the public app is $0.

• Hobby — $0 / month. 100k events. 1 website. 6-month retention. Community support. No replays.
• Pro — $20 / month. 14-day trial. 1 million events included, then $0.00003 / event. Up to 20 websites. Up to 10 team members. 2-year retention. API + MCP. Email support.
• Business — $200 / month. 14-day trial. 10 million events included, then $0.00002 / event. Unlimited websites and teammates. 5-year retention. 5,000 replays then $0.005. Heatmaps. White-label. Streaming API. Email + chat.
• Enterprise — custom. SAML SSO, SLA, invoice, custom retention.
• Self-host — $0 license. You run it.

Exceeding the event include does not drop data; you pay the overage. Confirm checkout; taxes follow your location.

Limitations / costs

• Hobby is 1 website and 100k events. A launch week can burn it; Pro is $20.
• Replays start at Business. Hobby / Pro have no replay include.
• An analytics desk, not a session-replay suite. For a full replay player plus co-browse see OpenReplay. For OTel APM see SigNoz.

Alternatives

• OpenReplay — session replay + DevTools when the job is a movie, not a pageview chart.
• SigNoz — OpenTelemetry traces / logs / metrics when you need APM, not marketing analytics.
• Axiom — event + metrics query when you will write APL, not drop a script.

Official tutorial

Official docs path only. The @umami YouTube handle we opened did not resolve to Umami the analytics project in a form we could verify by oEmbed on 2026-10-22 — do not embed a third-party walkthrough.

Written path: umami.is/pricing plus the official dashboard still in the docs.

Website

https://umami.is

Repository

https://github.com/umami-software/umami

Source

Catalog row curated for AI Tools Nav. Cover is the official Umami dashboard from the docs. Dollars checked on umami.is/pricing (Hobby $0 / 100k events / 1 site; Pro $20; Business $200; replays $0.005 after 5k on Business; self-host $0).

Last verified

2026-10-22 (Asia/Shanghai) editorial check.