Our take
Pick GoatCounter if personal / small-site owners who will stay on hosted $0 (reasonable use) while they open a first Pages list, then self-host at $0 if they send more than “millions of pageviews/day” — not Plausible’s paid cloud first unless they need that team SKU. Pick Umami if indie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then
Best for
GoatCounter Counts you start at a public $0
Umami Counts you start at $0
Free plan
GoatCounter $0 · “for reasonable public usage.” Homepage: personal sites and small-to-medium businesses are fine; “sending millions of pageviews/day isn’t.”
Umami $0 · / month. 100k events. 1 website. 6-month retention. Community support. No replays
Lowest paid
GoatCounter Not published by the vendor
Umami Not published by the vendor
Runs where
GoatCounter Local or hosted
Umami Local; you host it
Watch out
GoatCounter Hosted is not unlimited
Umami Hobby is 1 website and 100k events
Last checked
GoatCounter 2026-10-23 · goatcounter.com
Umami 2026-10-22 · umami.is/pricing
personal / small-site owners who will stay on hosted $0 (reasonable use) while they open a first Pages list, then self-host at $0 if they send more than “millions of pageviews/day” — not Plausible’s paid cloud first unless they need that team SKU.
Read the GoatCounter pageindie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at $20/month when they need 1M events, 20 sites, and the API.
Read the Umami page
