Our take
Pick Axiom if app / platform teams who will stay on Personal $0 (500 GB load, 10 GB-hours query, 25 GB store, 30-day retention, no card) while they ingest a first dataset, then buy Cloud at $25/month when they want the Always Free 1 TB / 100 GB-hours / 100 GB envelope and configurable retention. Pick Umami if indie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while
Best for
Axiom Logs you start on Personal at $0 (no card) or Cloud at $25 + usage
Umami Counts you start at $0
Free plan
Axiom $0 · /month, permanent, no card. 500 GB/mo data-loading compute. 10 GB-hours/mo query compute. 25 GB storage. 30-day retention
Umami $0 · / month. 100k events. 1 website. 6-month retention. Community support. No replays
Lowest paid
Axiom Storage $0.03
Umami Not published by the vendor
Next step up
Axiom Data loading (ingest) $0.12
Umami
Runs where
Axiom Local; you host it
Umami Local; you host it
Watch out
Axiom Personal is 25 GB stored and 30-day retention
Umami Hobby is 1 website and 100k events
Last checked
Axiom 2026-10-22 · axiom.co/pricing
Umami 2026-10-22 · umami.is/pricing
app / platform teams who will stay on Personal $0 (500 GB load, 10 GB-hours query, 25 GB store, 30-day retention, no card) while they ingest a first dataset, then buy Cloud at $25/month when they want the Always Free 1 TB / 100 GB-hours / 100 GB envelope and configurable retention.
Read the Axiom pageindie / small teams who will stay on Hobby $0 (100k events, 1 website, 6-month retention, no card) while they add a first script, then buy Pro at $20/month when they need 1M events, 20 sites, and the API.
Read the Umami page
