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Matomo vs Plausible

Our take

Pick Matomo if privacy-first site owners who will start the Cloud free trial (no card), then Cloud Business at €22/month excl. tax for 50,000 hits, or stay on On-Premise Community Free when they will self-host. Pick Plausible if indie / small-site teams who will start the 30-day Cloud trial (no card) and land on Starter at $9/month (10k pageviews, 1 site, 3-year retention) — or self-host when they will run the

Matomo

Matomo

hosted Visitors Software desk

Plausible

Plausible

privacy analytics desk

Best for

Matomo An analytics table you start at a public $

Plausible Pageviews you start at $9/month (10k, 1 site)

Free plan

Matomo No free plan

Plausible $0 · to run. You host it in the EU or wherever you deploy

Lowest paid

Matomo Cloud Business €22/mo

Plausible Growth $14

Next step up

Matomo 100,000 hits €38/mo

Plausible Business $19

Runs where

Matomo Hosted

Plausible Local; you host it

Watch out

Matomo Cloud dollars move with hits

Plausible $9 is 10k pageviews and 1 site

Last checked

Matomo 2026-10-23 · matomo.org/pricing

Plausible 2026-10-22 · plausible.io

Which one, then?

Pick Matomo if

privacy-first site owners who will start the Cloud free trial (no card), then Cloud Business at €22/month excl. tax for 50,000 hits, or stay on On-Premise Community Free when they will self-host.

Read the Matomo page

Pick Plausible if

indie / small-site teams who will start the 30-day Cloud trial (no card) and land on Starter at $9/month (10k pageviews, 1 site, 3-year retention) — or self-host when they will run the script themselves.

Read the Plausible page

Other comparisons