Our take
Pick Microsoft Clarity if site owners who will stay on Free forever at $0 while they open a first Click map + recording, then keep Clarity beside Plausible for counts — not Hotjar’s paid heatmaps first unless they need that survey stack. Pick Plausible if indie / small-site teams who will start the 30-day Cloud trial (no card) and land on Starter at $9/month (10k pageviews, 1 site, 3-year retention) — or self-host
Best for
Microsoft Clarity Recordings you start at a public $0
Plausible Pageviews you start at $9/month (10k, 1 site)
Free plan
Microsoft Clarity $0 · homepage: “Free forever.” “No limits” on the marketing block we fetched. No paid upgrade printed
Plausible $0 · to run. You host it in the EU or wherever you deploy
Lowest paid
Microsoft Clarity Not published by the vendor
Plausible Growth $14
Next step up
Microsoft Clarity
Plausible Business $19
Runs where
Microsoft Clarity Local or hosted
Plausible Local; you host it
Watch out
Microsoft Clarity There is no printed traffic-cap $ to upgrade into
Plausible $9 is 10k pageviews and 1 site
Last checked
Microsoft Clarity 2026-10-23 · clarity.microsoft.com
Plausible 2026-10-22 · plausible.io
site owners who will stay on Free forever at $0 while they open a first Click map + recording, then keep Clarity beside Plausible for counts — not Hotjar’s paid heatmaps first unless they need that survey stack.
Read the Microsoft Clarity pageindie / small-site teams who will start the 30-day Cloud trial (no card) and land on Starter at $9/month (10k pageviews, 1 site, 3-year retention) — or self-host when they will run the script themselves.
Read the Plausible page
