Microsoft Clarity

What it is for

Microsoft Clarity is a heatmap + session-replay desk: you open Click / Scroll on the Clarity Blog, rank dead clicks in Click Area, and jump a recording in the left rail, and the product is Free forever ($0). Use it when the job is recordings you start at a public $0, not when you need a paid heatmap seat.

Soft-note: Free forever $0 — homepage prints no paid upgrade. Distinct from Hotjar, Fullstory, PostHog, and Plausible. This MUST slug is clarity (not a second product).

What makes it unique: the cover is Microsoft’s official Click map desk (Microsoft | Clarity, Filters / Segments / Last 20 days, Click / Scroll / Attention, Click Area All clicks / Dead clicks / Rage clicks, left recordings, heatmap dots on Clarity Blog) from Learn: click maps — not a logo poster. The Dead clicks row itself is ops of Click Area.

Key features

• Click map — the heatmap over the page (cover still; click maps). One desk. Cover dots on Clarity Blog sit here.
• Click / Scroll / Attention — the three map modes (cover). A mode, not a paid tile.
• Click Area — All clicks / Dead clicks / Rage clicks / Error clicks (cover). A rank list, not a $0 meter.
• Recordings rail — the left session list (cover). A list, not Get Started.
• Filters / Segments — Last 20 days plus URL filter (cover). A filter, not Enterprise.
• Session player — play / pause on a recording (Recordings). A player; the cover is the Click map.

Filters on the cover are chrome of this desk (not a sixth product). There is no paid SKU to keep in Pricing.

Who it's for

Best fit: site owners who will stay on Free forever at $0 while they open a first Click map + recording, then keep Clarity beside Plausible for counts — not Hotjar’s paid heatmaps first unless they need that survey stack.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from clarity.microsoft.com. Soft-note: Free forever.

• Clarity — $0. Homepage: “Free forever.” “No limits” on the marketing block we fetched. No paid upgrade printed.
• Paid tier — none printed. Do not invent a $.

Confirm the project setup; data-processing terms follow Microsoft’s pages.

Limitations / costs

• There is no printed traffic-cap $ to upgrade into. If you outgrow the product you leave, you do not buy a Clarity Pro card.
• A heatmap + replay, not Plausible’s privacy counts. For those counts see Plausible.
• Snippet + cloud, not a self-hosted Matomo. The JS lives on microsoft/clarity; the desk is hosted.

Alternatives

• Hotjar — heatmaps + surveys when you want that paid stack, not Clarity’s Dead clicks list.
• Fullstory — session replay when you want that enterprise desk, not Free forever $0.
• PostHog — product analytics when you want events + replay on one bill, not Click / Scroll only.
• Plausible — privacy counts when you want that graph, not a Click map.

Official tutorial

Official Microsoft Clarity channel video: Overview of Microsoft Clarity's AI Bot Activity Dashboard (oEmbed author: Microsoft Clarity). First-party product walkthrough; the Click map still is the cover. Bot Activity chrome on the video is ops of the same desk, not generate-on-Clarity Blog. We searched @msftclarity — that handle is the product channel.

Written path: clarity.microsoft.com plus click maps.

Website

https://clarity.microsoft.com/

Source

Catalog row curated for AI Tools Nav. Cover is Microsoft’s official Click map still (Click / Scroll / Attention + Dead clicks + Clarity Blog heatmap). Dollars checked on clarity.microsoft.com (Free forever $0; no paid upgrade). Tutorial oEmbed author: Microsoft Clarity (@msftclarity).

Last verified

2026-10-23 (Asia/Shanghai) editorial check.