Our take
Pick Microsoft Clarity if site owners who will stay on Free forever at $0 while they open a first Click map + recording, then keep Clarity beside Plausible for counts — not Hotjar’s paid heatmaps first unless they need that survey stack. Pick Fullstory if uX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need
Best for
Microsoft Clarity Recordings you start at a public $0
Fullstory A replay list you start at $0
Free plan
Microsoft Clarity $0 · homepage: “Free forever.” “No limits” on the marketing block we fetched. No paid upgrade printed
Fullstory $0 · no credit card. 30,000 sessions / month. 12 months analytics retention. Up to 10 users. Session Replay, basic analytics, debugging tools
Lowest paid
Microsoft Clarity Not published by the vendor
Fullstory Not published by the vendor
Runs where
Microsoft Clarity Local or hosted
Fullstory Hosted
Watch out
Microsoft Clarity There is no printed traffic-cap $ to upgrade into
Fullstory Paid plans hid every dollar
Last checked
Microsoft Clarity 2026-10-23 · clarity.microsoft.com
Fullstory 2026-10-23 · fullstory.com/pricing
site owners who will stay on Free forever at $0 while they open a first Click map + recording, then keep Clarity beside Plausible for counts — not Hotjar’s paid heatmaps first unless they need that survey stack.
Read the Microsoft Clarity pageuX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need Dashboards or StoryAI.
Read the Fullstory page
