Pick Heap if
product teams who will stay on Free at $0 (10k sessions, 6 months of history) while they open a first Marketing Campaign chart, then ask Heap for a Growth estimate when they need CSV export or 12-month history.
Read the Heap pageHeap vs Mixpanel
Our take
Pick Heap if product teams who will stay on Free at $0 (10k sessions, 6 months of history) while they open a first Marketing Campaign chart, then ask Heap for a Growth estimate when they need CSV export or 12-month history. Pick Mixpanel if product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed
Best for
Heap Autocaptured product charts you start at $0
Mixpanel Event charts you start at $0
Free plan
Heap $0 · up to 10k monthly sessions. Core analytics charts. Unlimited enrichment sources. Guides integrations. 6 months data history. SSO
Mixpanel $0 · / month, free forever. 1M events / month on the yearly breakdown we fetched (12M events / year, $0)
Lowest paid
Heap Not published by the vendor
Mixpanel Growth (yearly, 1.5M events / month) $100
Next step up
Heap
Mixpanel Growth other yearly rows we fetched $185
Runs where
Heap Hosted
Mixpanel Hosted
Watch out
Heap Growth / Pro / Premier have no public $
Mixpanel Free is 1M events / month on the yearly table
Last checked
Heap 2026-10-23 · heap.io/pricing
Mixpanel 2026-10-23 · mixpanel.com/pricing
Which one, then?
Pick Mixpanel if
product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed yearly ($1,200 / year, 1.5M events / month) when they outgrow the free million.
Read the Mixpanel page