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Fullstory vs Mixpanel

Our take

Pick Fullstory if uX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need Dashboards or StoryAI. Pick Mixpanel if product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed yearly ($1,200 /

Fullstory

Fullstory

hosted Session Playlist desk

Mixpanel

Mixpanel

hosted product-analytics query desk

Best for

Fullstory A replay list you start at $0

Mixpanel Event charts you start at $0

Free plan

Fullstory $0 · no credit card. 30,000 sessions / month. 12 months analytics retention. Up to 10 users. Session Replay, basic analytics, debugging tools

Mixpanel $0 · / month, free forever. 1M events / month on the yearly breakdown we fetched (12M events / year, $0)

Lowest paid

Fullstory Not published by the vendor

Mixpanel Growth (yearly, 1.5M events / month) $100

Next step up

Fullstory

Mixpanel Growth other yearly rows we fetched $185

Runs where

Fullstory Hosted

Mixpanel Hosted

Watch out

Fullstory Paid plans hid every dollar

Mixpanel Free is 1M events / month on the yearly table

Last checked

Fullstory 2026-10-23 · fullstory.com/pricing

Mixpanel 2026-10-23 · mixpanel.com/pricing

Which one, then?

Pick Fullstory if

uX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need Dashboards or StoryAI.

Read the Fullstory page

Pick Mixpanel if

product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed yearly ($1,200 / year, 1.5M events / month) when they outgrow the free million.

Read the Mixpanel page

Other comparisons