Pick Fullstory if
uX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need Dashboards or StoryAI.
Read the Fullstory pageFullstory vs Hotjar
Our take
Pick Fullstory if uX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need Dashboards or StoryAI. Pick Hotjar if uX / product teams who will stay on Free at $0 (200k sessions, 1 project, 1 month of access) while they open a first Session Replay list, then Growth at $39/month yearly ($49 monthly) when they need
Best for
Fullstory A replay list you start at $0
Hotjar A replay list you start at a public $
Free plan
Fullstory $0 · no credit card. 30,000 sessions / month. 12 months analytics retention. Up to 10 users. Session Replay, basic analytics, debugging tools
Hotjar $0 · forever. 200k monthly sessions. 1 month data access. 1 project. Replays, Heatmaps, and Funnels. Error and performance monitoring. Basic surveys (100 responses / month, 3 widgets). Replay capture 5% of sessions (max 10k). Replay access 1 month. MCP up to 300 tool calls / month. No card
Lowest paid
Fullstory Not published by the vendor
Hotjar Growth $39/mo
Runs where
Fullstory Hosted
Hotjar Hosted
Watch out
Fullstory Paid plans hid every dollar
Hotjar Free replay capture is 5% (max 10k) and 1 month of access
Last checked
Fullstory 2026-10-23 · fullstory.com/pricing
Hotjar 2026-10-23 · hotjar.com/pricing
Which one, then?
Pick Hotjar if
uX / product teams who will stay on Free at $0 (200k sessions, 1 project, 1 month of access) while they open a first Session Replay list, then Growth at $39/month yearly ($49 monthly) when they need 13-month access or a second project.
Read the Hotjar page