Our take
Pick Amplitude if product / support teams who will stay on Free at $0 (2 million events / month, no card) while they open a first Topics cluster, then upgrade to Plus (starts at $0, first 2M events free, scales to 70M) when they need custom events and 2-year retention. Pick Mixpanel if product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights
Best for
Amplitude Event clusters you start at $0
Mixpanel Event charts you start at $0
Free plan
Amplitude $0 · no credit card. No time limit. 2 million events / month. Unlimited seats. Session replay, feature flags, and AI agents on the tile we fetched
Mixpanel $0 · / month, free forever. 1M events / month on the yearly breakdown we fetched (12M events / year, $0)
Lowest paid
Amplitude Startups $10
Mixpanel Growth (yearly, 1.5M events / month) $100
Next step up
Amplitude
Mixpanel Growth other yearly rows we fetched $185
Runs where
Amplitude Local or hosted
Mixpanel Hosted
Watch out
Amplitude Free caps at 2 million events / month
Mixpanel Free is 1M events / month on the yearly table
Last checked
Amplitude 2026-10-23 · amplitude.com/pricing
Mixpanel 2026-10-23 · mixpanel.com/pricing
product / support teams who will stay on Free at $0 (2 million events / month, no card) while they open a first Topics cluster, then upgrade to Plus (starts at $0, first 2M events free, scales to 70M) when they need custom events and 2-year retention.
Read the Amplitude pageproduct teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed yearly ($1,200 / year, 1.5M events / month) when they outgrow the free million.
Read the Mixpanel page
