Our take
Pick Amplitude if product / support teams who will stay on Free at $0 (2 million events / month, no card) while they open a first Topics cluster, then upgrade to Plus (starts at $0, first 2M events free, scales to 70M) when they need custom events and 2-year retention. Pick Heap if product teams who will stay on Free at $0 (10k sessions, 6 months of history) while they open a first Marketing Campaign chart, then ask
Best for
Amplitude Event clusters you start at $0
Heap Autocaptured product charts you start at $0
Free plan
Amplitude $0 · no credit card. No time limit. 2 million events / month. Unlimited seats. Session replay, feature flags, and AI agents on the tile we fetched
Heap $0 · up to 10k monthly sessions. Core analytics charts. Unlimited enrichment sources. Guides integrations. 6 months data history. SSO
Lowest paid
Amplitude Startups $10
Heap Not published by the vendor
Runs where
Amplitude Local or hosted
Heap Hosted
Watch out
Amplitude Free caps at 2 million events / month
Heap Growth / Pro / Premier have no public $
Last checked
Amplitude 2026-10-23 · amplitude.com/pricing
Heap 2026-10-23 · heap.io/pricing
product / support teams who will stay on Free at $0 (2 million events / month, no card) while they open a first Topics cluster, then upgrade to Plus (starts at $0, first 2M events free, scales to 70M) when they need custom events and 2-year retention.
Read the Amplitude pageproduct teams who will stay on Free at $0 (10k sessions, 6 months of history) while they open a first Marketing Campaign chart, then ask Heap for a Growth estimate when they need CSV export or 12-month history.
Read the Heap page
