Amplitude

What it is for

Amplitude is a hosted topics desk: you open a support cluster, and Free is $0 for the first 2 million events / month. Use it when the job is event clusters you start at $0, not when you need a $20 chat seat.

What makes it unique: the cover is the official Amplitude Topics desk (Refund Request, 412 sessions / -38%, jordan.reyes@company.com, Order #46217, Password Reset / Order Tracking clusters) from the product still — not a pricing card. The clusters themselves are ops of Topics. Amplitude bills $0 then event volume, not a chat seat.

Key features

• Topics — a support / intent cluster you open (cover still; blog). One desk. Cover Refund Request and 412 sessions sit here.
• Charts — an event series you build (docs). A chart, not a topic cluster. Saved analyses sit here.
• Cohorts — a behavioral set you save (docs). A cohort, not a chart. Plus includes 20 behavioral cohorts.
• Session Replay — a session you scrub (docs). A replay, not a cohort. Free includes 10K monthly replays on the copy we fetched.
• Feature Experiment — a flag / test you run (docs). An experiment, not a replay. Flags sit here.

The conversation pane on the cover is the same Topics pipeline (not a sixth desk). Free / Plus / Growth tiles are the meter. Event volume after 2M is the extra meter, not a desk we fold into Topics.

Who it's for

Best fit: product / support teams who will stay on Free at $0 (2 million events / month, no card) while they open a first Topics cluster, then upgrade to Plus (starts at $0, first 2M events free, scales to 70M) when they need custom events and 2-year retention.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from amplitude.com/pricing. Tiles print Free with 2 million events / month and Plus starts at $0. Plus copy prints first 2M events / month free and scale up to 70M events. Growth and Enterprise are custom.

• Free — $0. No credit card. No time limit. 2 million events / month. Unlimited seats. Session replay, feature flags, and AI agents on the tile we fetched.
• Plus — starts at $0. First 2 million events / month free, then event-volume billing up to 70 million. Custom events / formulas. 20 behavioral cohorts. Alerts. Heatmaps. 2-year data retention. Card required.
• Growth — custom, event-based. SSO, unlimited cohorts, conversion drivers on the comparison copy.
• Enterprise — custom. RBAC, dedicated support.
• Startups — one free year of Growth if under $10M funding and fewer than 20 employees.

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Limitations / costs

• Free caps at 2 million events / month. Crossing that is Plus (card required).
• Plus starts at $0 but is usage-priced after 2M. Growth / Enterprise are sales-quoted.
• A topics desk, not a PostHog session you self-host. For PostHog see PostHog. For Mixpanel see Mixpanel.

Alternatives

• PostHog — product analytics when you want PostHog’s self-host, not Amplitude’s $0 / 2M Topics desk.
• Mixpanel — event analytics when you want Mixpanel’s insights, not Amplitude’s Refund Request cluster.
• Grafana — dashboard edit when you want Grafana’s $0 / $19 panel, not Amplitude’s support topic.

Official tutorial

We fetched AmplitudeHQ and oEmbed-checked public watch URLs. Hits were Amp It Up! #1 (series, not a Topics walkthrough) — we do not treat that as a first-party Topics tutorial. Use the official AmplitudeHQ channel plus the written create-a-chart path.

Written path: amplitude.com/pricing plus the Topics still.

Website

https://amplitude.com

Repository

https://github.com/amplitude

Source

Catalog row curated for AI Tools Nav. Cover is the official Amplitude Topics desk from the product blog CDN. Dollars checked on amplitude.com/pricing (Free $0 / 2M events; Plus starts at $0, first 2M free, scales to 70M; Growth / Enterprise custom). No first-party Topics watch URL on the oEmbed fetches we used.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.