Mixpanel

What it is for

Mixpanel is a hosted product-analytics query desk: you open Insights, and Free is $0 / month. Use it when the job is event charts you start at $0, not when you need a $20 chat seat.

What makes it unique: the cover is the official Mixpanel Insights chart (Windows Native / OSX Native / iOS Native / Android Native line series, Jun 18–Jul 16, table averages 1,184.8 / 876.5 / 623.9 / 602.8) from the docs still — not a pricing card. The series themselves are ops of Insights. Mixpanel bills event volume, not a chat seat.

Key features

• Insights — an event chart you break down by a property (cover still; docs). One report. Cover Windows Native and the Jun 18–Jul 16 table sit here.
• Funnels — a step sequence you measure conversion on (pricing product intelligence). A funnel, not an Insights line. Drop-off sits here.
• Retention — a cohort that comes back (pricing retention analysis). A retention grid, not a funnel. N-day return sits here.
• Users — a person you inspect (profile, activity) (docs). A user, not a retention grid. Individual timelines sit here.
• Boards — a dashboard you pin reports to (docs). A board, not a user. Saved Insights live here.

The SDK / install snippet is install. Free / Growth event tiles are the meter. Experiments / Session Replay are paid add-on desks, not a sixth report we fold into Insights.

Who it's for

Best fit: product teams who will stay on Free at $0 (1M events / month on the yearly estimator we fetched) while they open a first Insights chart, then buy Growth at $100 / month billed yearly ($1,200 / year, 1.5M events / month) when they outgrow the free million.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from mixpanel.com/pricing. The estimator we fetched was on the Yearly toggle. Copy prints Free plan $0 / month and Growth volume rows.

• Free — $0 / month, free forever. 1M events / month on the yearly breakdown we fetched (12M events / year, $0).
• Growth (yearly, 1.5M events / month) — $100 / month ($1,200 / year, 18M events / year). Monthly toggle on the same row prints $140. Save $480 / year vs monthly at that volume.
• Growth other yearly rows we fetched — 2M events/mo $185 / month; 3M $270; 5M $438; 10M $840.
• Enterprise — contact sales. Up to 1T events / month on the tile copy.

Confirm the estimator and checkout; taxes follow your location.

Limitations / costs

• Free is 1M events / month on the yearly table. 1.5M is the $100 / month Growth row.
• $100 is yearly. Flip Monthly and the same 1.5M row is $140.
• A product-analytics desk, not a warehouse. For PostHog’s event desk see PostHog.

Alternatives

• PostHog — product analytics you can self-host when you want PostHog’s event desk, not Mixpanel’s $0 / $100 Insights chart.
• Statsig — experiment-first analytics when you want Statsig’s gates, not Mixpanel’s Insights breakdown.
• Plausible — privacy-first web analytics when you want Plausible’s site stats, not Mixpanel’s event Insights.

Official tutorial

Official mixpanel channel video: mixpanel core features (oEmbed author: mixpanel). First-party features walkthrough; the Insights still is the cover. Funnels on the video are a second desk, not generate-on-Insights.

Written path: mixpanel.com/pricing plus the Insights still.

Website

https://mixpanel.com

Repository

https://github.com/mixpanel

Source

Catalog row curated for AI Tools Nav. Cover is the official Mixpanel Insights chart from the docs CDN. Dollars checked on mixpanel.com/pricing (Free $0; Growth 1.5M events $100/mo yearly / $140 monthly). Tutorial oEmbed author: mixpanel.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.