aitoolsnav.com

Close vs folk

Our take

Pick Close if solo operators who will start on Solo at $9/user/month yearly ($19 monthly; 1 user / 10k leads) while they open a first Lead page, then Essentials at $35 yearly when they need unlimited leads and a team inbox — not Growth $99 unless they need workflows. Pick folk if small sales teams who will use the 14-day Premium trial (no card), then pay Standard at $24/member/month billed yearly.

Close

hosted Lead detail desk

folk

folk

AI CRM for relationship sales

Best for

Close A lead page you start at a public $

folk A shared pipeline you pay per member after a 14-day trial

Free plan

Close No free plan

folk No free plan

Lowest paid

Close Solo $19/user/mo

folk Standard $24/mo, monthly only

Next step up

Close Essentials $49/user/mo

folk Premium $48/mo yearly

Coding agent

Close

folk Research Assistant

Runs where

Close Hosted

folk

Watch out

Close Solo is 1 user and 10k leads

folk There is no lasting free CRM after the trial

Last checked

Close 2026-10-23 · close.com/pricing

folk 2026-10-22 · folk.app/pricing

Which one, then?

Pick Close if

solo operators who will start on Solo at $9/user/month yearly ($19 monthly; 1 user / 10k leads) while they open a first Lead page, then Essentials at $35 yearly when they need unlimited leads and a team inbox — not Growth $99 unless they need workflows.

Read the Close page

Pick folk if

small sales teams who will use the 14-day Premium trial (no card), then pay Standard at $24/member/month billed yearly.

Read the folk page

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