folk

What it is for

folk is an AI CRM for relationship sales: a pipeline of people and companies, Magic fields that fill themselves, then messages you send from the same record. Use it when the job is a shared pipeline you pay per member after a 14-day trial, not when you need a $20 chat seat.

What makes it unique: the cover is the live folk.app CRM — Clients pipeline, People cards, relation summary — not a pricing card.

Key features

• Pipeline / records — people, companies, and deals on a board you share (folk.app; pricing). One CRM. Custom objects are this data model, not five products.
• Magic fields — AI columns that enrich a row (email, phone, ICP notes) from the record (pricing “Magic fields (AI)”). A fill, not a campaign.
• folkX — the Chrome / LinkedIn extension that writes back into the same records (pricing folkX). A capture door, not the board.
• Messages — email (and WhatsApp) from the record, with monthly send caps (pricing Messages). A send. Sequences and extra custom domains are Premium SKUs of this.
• Research Assistant — an agent that researches a lead and drafts the next step (folk.app assistants; pricing “Research Assistant”). A brief, not a column fill.

Workflow Assistant, voice notes, and business-card scan are modes of the same assistants. Calendar / Gmail sync is install. Seats are the meter. SSO and group permissions are Enterprise SKU.

Who it's for

Best fit: small sales teams who will use the 14-day Premium trial (no card), then pay Standard at $24/member/month billed yearly.

Pricing

Verified 2026-10-22 (Asia/Shanghai) from folk.app/pricing. Dollars are per member. Annual saves 20%.

• Trial — 14 days, no card. Premium features. If you do not upgrade, the workspace is blocked (data is not deleted immediately; you can ask for one extra week).
• Standard — $24/member/month billed yearly ($288/year), or $30/member/month billed monthly. Pipeline, email campaigns, AI assistants, Magic fields, LinkedIn extension, email / calendar / WhatsApp sync. 2,000 messages/member/month. 1 custom domain.
• Premium — $48/member/month billed yearly ($576/year), or $60 monthly. Sequences, dashboards. 5,000 messages/member/month. 3 custom domains.
• Enterprise — from $80/member/month billed yearly ($960/year), or from $100 monthly. Custom limits, security controls, group permissions, 1:1 onboarding.

FAQ: adding/removing members prorates the next bill. Cancel by downgrading in Settings → Plans. Card required only at upgrade.

Limitations / costs

• There is no lasting free CRM after the trial. The account blocks until you pay.
• $24 is the yearly Standard card. Monthly is $30.
• A relationship CRM, not a data-enrichment worksheet. For spreadsheet enrichment see Clay. For another AI CRM see Attio.

Alternatives

• Attio — a flexible AI CRM when you want objects you design yourself.
• Warmly — website-visitor identification when the job is inbound, not a pipeline.
• Clay — waterfall enrichment when you do not need a sales board.

Official tutorial

No first-party YouTube getting-started passed oEmbed on 2026-10-22. Use written folk.app plus Pricing.

Website

https://www.folk.app

Source

Catalog row curated for AI Tools Nav. Cover is the live folk.app homepage CRM (pipeline + relation summary). Dollars checked on folk.app/pricing (Standard $24/member/mo yearly or $30 monthly; Premium $48/$60; Enterprise from $80/$100; 14-day trial). No first-party embed.

Last verified

2026-10-22 (Asia/Shanghai) editorial check.