Attio

What it is for

Attio is a GTM CRM desk: sync a mailbox, get People and Company records, then run lists, workflows, and Ask Attio on that graph. Use it when the job is a flexible CRM that fills itself from email, not when you need a prospect-enrichment spreadsheet.

What makes it unique: the cover is Attio’s own official help still — the Basepoint workspace Companies table (Fillout / Snowflake / Adobe rows, Customer Lifecycle sort) — not a pricing card.

Key features

• Mailbox sync — connect Google or Microsoft email and calendar; Attio creates People and Company records and writes communication-intelligence attributes (Email sync; Attio | Get started with Email sync). One sync; People vs Company is the same pipe. Enrichment fields (logo, ARR, social) sit here.
• Custom objects + relationships — five standard objects (People, Companies, Deals, Users, Workspaces) plus custom objects and relationship attributes (Standard Objects; Attio 101). A data model, not a synced inbox.
• Lists + views — project lists with table or kanban views, filters, and bulk edits (Create lists; Table views). A working set, not the All-records directory.
• Ask Attio / AI attributes — chat the workspace and fill AI attributes; both burn credits (pricing Credits). Seat credits are personal Ask; workspace credits are shared Ask + workflows. A generate, not a list.
• Workflows + sequences — automate record updates, and (Pro) run email sequences plus Call Intelligence (Academy: Workflows; pricing Pro). Automation, not a table view.

The API / webhooks and CSV import are install / pipe. Credits are the meter. Seat counts and extra credit packs are SKU.

Who it's for

Best fit: GTM teams who will stay on Free for up to 3 seats and only buy Plus when they need 10 seats and the larger credit pool.

Pricing

Verified 2026-10-22 (Asia/Shanghai) from attio.com/pricing. Per user. Yearly is −20% on Plus and Pro. 14-day Pro trial, no card required to start.

• Free — $0. Up to 3 seats. 100 seat credits / user / month; 250 workspace credits / month. 50,000 records. Up to 3 reports. 1 email/calendar account per user. Up to 3 teams.
• Plus — $44/user/month or $35/user/month billed yearly. Up to 10 seats. 500 seat credits; 1,500 workspace credits. 250,000 records. Up to 15 reports.
• Pro — $99/user/month or $79/user/month billed yearly. Unlimited seats. 1,000 seat credits; 10,000 workspace credits. 1,000,000 records. Up to 100 reports. Call Intelligence and sequences; permission controls; 2 email accounts per user.
• Enterprise — custom, billed yearly. 2,500 seat credits / user / month; custom workspace credits. Unlimited objects and teams. 3+ email accounts. SAML / advanced admin.

Extra workspace credit packs (same dollars on Plus / Pro): +5,000 / month at $85 monthly or $70 yearly; +10,000 at $150 / $120; +25,000 at $330 / $260; +50,000 at $595 / $475.

Startup program: up to 80% off if eligible. Invoice / PO on Pro and Enterprise.

Limitations / costs

• Free is 3 seats and 50,000 records. A fourth teammate needs Plus.
• $35 / $79 are yearly cards. Monthly is $44 / $99.
• Ask Attio and workflows burn credits. Free is 100 seat + 250 workspace credits / month.
• Call Intelligence and sequences start at Pro.
• A CRM, not a how-to desk. For step-docs see Scribe. For a prospect-enrichment grid see Clay.

Alternatives

• Clay — GTM table + enrichment agent when Attio’s CRM graph is not the job.
• Notion AI — a flexible workspace when you want docs and databases, not a mailbox-synced CRM.
• Mem — AI notes when you want a personal memory, not pipeline lists.

Official tutorial

Official Attio channel video: Attio | Get started with Email sync, People and Company records (oEmbed author: Attio).

Written path: Attio Academy plus Pricing.

Website

https://attio.com

Source

Catalog row curated for AI Tools Nav. Cover is Attio’s official help still of the Basepoint Companies table (Fillout / Snowflake / Adobe). Dollars checked on attio.com/pricing (Free $0; Plus $44 / $35 yearly; Pro $99 / $79 yearly). Tutorial oEmbed author: Attio.

Last verified

2026-10-22 (Asia/Shanghai) editorial check.