Clay

What it is for

Clay is a GTM table plus an agent: you keep leads in a spreadsheet-like grid, and Sculptor (or Claygent) researches, enriches, and tells you what is missing. Use it when the job is build and enrich a prospect list, not when you need a generic Zap.

It is not open source. Free exists (500 actions / 100 data credits per month). Launch is the first public paid card.

What makes it unique: the cover is Clay’s official Sculptor still — “can you check the health of my table?” plus a live Business Found column — not a wordmark.

Key features

• Sculptor on the table — ask the agent to audit coverage; it returns a Table Health Summary next to the grid (cover; Sculptor).
• Lead table — rows of accounts/people with enrichment columns (cover; Clay).
• Claygent — Clay’s web-research agent for custom data points (pricing FAQ).
• Waterfalls — try several data providers in order until a cell fills (pricing).
• Signals + Audiences — job-change / news signals and unlimited Audience search from Launch up (pricing).
• Sequencer / CRM sync — send mail from Clay or a sequencer; Growth adds CRM auto-sync (pricing).

Who it's for

Best fit: founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.

Poor fit: people who only need a simple mail merge, or who cannot send prospect data to a US SaaS.

Pricing

Verified 2026-10-22 (Asia/Shanghai) from clay.com/pricing and Plans & billing. The marketing cards show annual display $ (Launch $167/mo, Growth $446/mo); the same page and FAQ still say Launch starts at $185/mo and Growth at $495/mo on the monthly path. Re-check the toggle before you buy.

• Free — $0. 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK.
• Launch — starts at $185/mo monthly ($167/mo annual display). 15,000 actions + 2,500 data credits; phone enrichment; signals; 50,000 rows/table.
• Growth — starts at $495/mo monthly ($446/mo annual display). 40,000 actions + 6,000 data credits; CRM auto-sync; HTTP API; web intent.
• Enterprise — custom, annual commit.

Actions reset each cycle; data credits roll on paid plans (FAQ).

Limitations / costs

• Two meters. Actions and data credits are separate; hitting either pauses work.
• Free is 200 rows/table. Real lists jump to Launch.
• Annual vs monthly $ differ on the same page — cite the toggle you will actually pay.
• Not a CRM replacement until Growth auto-sync; the grid is the source of truth.

Alternatives

• Zapier — if the job is “when X, then Y” across apps, not a lead grid.
• Make — visual scenario builder if you already think in routers, not tables.
• Gamma — if you only needed a deck from the same GTM brief (not enrichment).

Official tutorial

Official SCULPT by Clay channel video: Introducing Sculptor, your GTM co-pilot | SCULPT 2025 — this is the Watch demo target on clay.com/sculptor (oEmbed author: SCULPT). Official product channel: youtube.com/@GrowWithClay.

Written path: Sculptor plus Plans & billing.

Website

https://www.clay.com

Source

Catalog row curated for AI Tools Nav. Cover is Clay’s official Sculptor + table still. Free $0 (500 actions / 100 credits). Launch from $185/mo ($167 annual display). Growth from $495/mo ($446 annual display). Tutorial: Introducing Sculptor, your GTM co-pilot | SCULPT 2025 on @SCULPTbyClay (Watch demo on clay.com/sculptor; oEmbed). Product channel: @GrowWithClay.

Last verified

2026-10-22 (Asia/Shanghai) editorial check.