Our take
Pick Affinity if private-capital teams who will start on Essential at $2,000/user/year while they open a first Organizations list, then Scale at $2,300 when they need AI Chat / Ascend / MCP — not Advanced $2,700 unless they need PitchBook / Dealroom automations. Pick Close if solo operators who will start on Solo at $9/user/month yearly ($19 monthly; 1 user / 10k leads) while they open a first Lead page, then
Best for
Affinity A deal list you start at a public $
Close A lead page you start at a public $
Free plan
Affinity No free plan
Close No free plan
Lowest paid
Affinity Essential $2
Close Solo $19/user/mo
Next step up
Affinity
Close Essentials $49/user/mo
Runs where
Affinity Hosted
Close Hosted
Watch out
Affinity No Free $0 seat
Close Solo is 1 user and 10k leads
Last checked
Affinity 2026-10-23 · affinity.co/product/affinity-pricing
Close 2026-10-23 · close.com/pricing
private-capital teams who will start on Essential at $2,000/user/year while they open a first Organizations list, then Scale at $2,300 when they need AI Chat / Ascend / MCP — not Advanced $2,700 unless they need PitchBook / Dealroom automations.
Read the Affinity pagesolo operators who will start on Solo at $9/user/month yearly ($19 monthly; 1 user / 10k leads) while they open a first Lead page, then Essentials at $35 yearly when they need unlimited leads and a team inbox — not Growth $99 unless they need workflows.
Read the Close page