Our take
Pick Affinity if private-capital teams who will start on Essential at $2,000/user/year while they open a first Organizations list, then Scale at $2,300 when they need AI Chat / Ascend / MCP — not Advanced $2,700 unless they need PitchBook / Dealroom automations. Pick Attio if gTM teams who will stay on Free for up to 3 seats and only buy Plus when they need 10 seats and the larger credit pool.
hosted Organizations list desk
Best for
Affinity A deal list you start at a public $
Attio A flexible CRM that fills itself from email
Free plan
Affinity No free plan
Attio $0 · up to 3 seats. 100 seat credits / user / month; 250 workspace credits / month. 50,000 records. Up to 3 reports. 1 email/calendar account per user. Up to 3 teams
Lowest paid
Affinity Essential $2
Attio Plus $44/user/mo yearly
Next step up
Affinity
Attio Pro $99/user/mo yearly
Runs where
Affinity Hosted
Attio
Watch out
Affinity No Free $0 seat
Attio Free is 3 seats and 50,000 records
Last checked
Affinity 2026-10-23 · affinity.co/product/affinity-pricing
Attio 2026-10-22 · attio.com/pricing
private-capital teams who will start on Essential at $2,000/user/year while they open a first Organizations list, then Scale at $2,300 when they need AI Chat / Ascend / MCP — not Advanced $2,700 unless they need PitchBook / Dealroom automations.
Read the Affinity pagegTM teams who will stay on Free for up to 3 seats and only buy Plus when they need 10 seats and the larger credit pool.
Read the Attio page