Affinity

What it is for

Affinity is a hosted Organizations list desk: you open a Smart List and read Status / Amount rows, and Essential is $2,000/user/year. Use it when the job is a deal list you start at a public $, not when you need a $20 chat seat.

What makes it unique: the cover is Affinity’s official VC & Banker Ecosystem list (189 organizations, rows Zendesk zendesk.com Status First Meeting Amount 230,000, Noetic Cyber noeticcyber.com 1,200,000, UberOps uberops.com 230,000, Patagonia, owner Brian Lee) from the Activity Timeline help still — not a pricing card. The rows themselves are ops of the list.

Key features

• Lists (All organizations) — Smart Lists of people / orgs / opportunities (cover still; pricing “Unlimited Smart Lists”). One desk. Cover Zendesk / 230,000 sit here. Share / List Options sit here as CTAs, not a sixth desk.
• Activity Timeline — field changes, email, and meetings on a profile (help; still Brian Lee changed Status to Second Meeting). A history, not a list Amount cell.
• Profiles — person / organization pages the list rows open (help “Navigating profile pages”). A profile, not a Status dropdown.
• Relationship Intelligence — relationship graph and strength scores (pricing). A graph, not a list row. Prints on every tier.
• Analytics — list / funnel / team-activity reports (support Analytics articles). A report, not a list Amount.
• Workflow Automations — pipeline moves without manual updates (pricing Advanced). An automation, not a list cell. Prints on Advanced.

Share / List Options / Views on the cover are CTAs (not desks). Essential / Scale / Advanced tiles are the meter. AI Chat, Notetaker, Affinity Labs, and Ascend agents are AI extras, not a sixth desk we fold into the list.

Who it's for

Best fit: private-capital teams who will start on Essential at $2,000/user/year while they open a first Organizations list, then Scale at $2,300 when they need AI Chat / Ascend / MCP — not Advanced $2,700 unless they need PitchBook / Dealroom automations.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from affinity.co/product/affinity-pricing. Figures below are the printed USD per user / year tiles (billed annually). No monthly sticker on the page we fetched — do not invent one. No Free $0 tile.

• Essential — $2,000 user / year. Automatic email / calendar capture. Relationship scoring. Affinity Labs (early AI).
• Scale — $2,300 user / year. Notetaker. AI Chat. Affinity Ascend. Hosted MCP. 100k API calls/month.
• Advanced — $2,700 user / year. PitchBook / Dealroom / Crunchbase enrichment (PitchBook needs its own sub). Company Growth Insights. Packaged integrations. Workflow Automations. 100k API calls/month.
• Enterprise — custom. SSO. Unlimited API calls. Do not invent a $.

Confirm checkout; onboarding is included on the FAQ we fetched. Collaborator seats exist — no public collaborator $ on that page.

Limitations / costs

• No Free $0 seat. Essential $2,000/user/year is the first printed sticker.
• Workflow Automations print on Advanced. Essential / Scale stay capture + AI extras.
• An Organizations list, not Close’s Lead detail. For that lead page see Close.

Alternatives

• Close — a Lead detail when you want Close Solo $9 yearly, not Affinity’s Zendesk 230,000 row.
• Attio — a Companies table when you want Attio Free $0, not Essential $2,000/year.
• Pipedrive — a Pipeline board when you want Pipedrive Lite US$14, not Scale $2,300.

Official tutorial

Official Affinity channel video: Affinity: The AI-first private capital CRM (oEmbed author: Affinity). First-party product film linked from affinity.co (youtube.com/@affinity_co); the Organizations list still is the cover. Ascend chrome on the video is an AI extra, not generate-on-the-list. @AffinityCRM 404; @AffinityApp is a different handle we did not oEmbed.

Written path: affinity.co/product/affinity-pricing plus the list still.

Website

https://www.affinity.co

Repository

https://github.com/affinity

Source

Catalog row curated for AI Tools Nav. Cover is Affinity’s official Organizations list still (VC & Banker Ecosystem 189 orgs + Zendesk 230,000 + Noetic Cyber 1,200,000). Dollars checked on affinity.co/product/affinity-pricing (Essential $2,000; Scale $2,300; Advanced $2,700 / user / year). Tutorial oEmbed author: Affinity.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.