Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Close
Our take
Pick Apollo.io if outbound reps who will spend credits on emails and phones in one seat. Pick Close if solo operators who will start on Solo at $9/user/month yearly ($19 monthly; 1 user / 10k leads) while they open a first Lead page, then Essentials at $35 yearly when they need unlimited leads and a team inbox — not Growth $99 unless they need workflows. Skip Apollo.io if senders who only need unlimited warmup
Close
hosted Lead detail desk
Best for
Apollo.io Find the contact and email them here
Close A lead page you start at a public $
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Close No free plan
Lowest paid
Apollo.io Basic $49/user/mo yearly
Close Solo $19/user/mo
Next step up
Apollo.io Professional $79/user/mo
Close Essentials $49/user/mo
Runs where
Apollo.io
Close Hosted
Watch out
Apollo.io Pricing HTML hides $
Close Solo is 1 user and 10k leads
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Close 2026-10-23 · close.com/pricing
Which one, then?
Pick Close if
solo operators who will start on Solo at $9/user/month yearly ($19 monthly; 1 user / 10k leads) while they open a first Lead page, then Essentials at $35 yearly when they need unlimited leads and a team inbox — not Growth $99 unless they need workflows.
Read the Close page