Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Clay
Our take
Pick Apollo.io if outbound reps who will spend credits on emails and phones in one seat. Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Skip Apollo.io if senders who only need unlimited warmup inboxes (Instantly). Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS.
Best for
Apollo.io Find the contact and email them here
Clay Build and enrich a prospect list
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Lowest paid
Apollo.io Basic $49/user/mo yearly
Clay Launch $185/mo
Next step up
Apollo.io Professional $79/user/mo
Clay Growth $495/mo
Coding agent
Apollo.io
Clay Sculptor on the table
Watch out
Apollo.io Pricing HTML hides $
Clay Two meters
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Clay 2026-10-22 · clay.com/pricing
Which one, then?
Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay page