Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Instantly
Our take
Pick Apollo.io if outbound reps who will spend credits on emails and phones in one seat. Pick Instantly if outbound teams who will buy inboxes and stay inside Instantly’s warmup pool. Skip Apollo.io if senders who only need unlimited warmup inboxes (Instantly). Skip Instantly if reps who need the contact graph first (Apollo).
Best for
Apollo.io Find the contact and email them here
Instantly Send from many mailboxes
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Instantly No free plan
Lowest paid
Apollo.io Basic $49/user/mo yearly
Instantly Growth $47/mo
Next step up
Apollo.io Professional $79/user/mo
Instantly Outbound add-on $87/mo
Coding agent
Apollo.io
Instantly AI Reply / Sales agents
Watch out
Apollo.io Pricing HTML hides $
Instantly Sends and contacts are two caps
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Instantly 2026-10-22 · help.instantly.ai
Which one, then?
Pick Instantly if
outbound teams who will buy inboxes and stay inside Instantly’s warmup pool.
Read the Instantly page