Apollo.io - AI Tools Nav

What it is for

Apollo is a sales-intelligence + outreach desk: search a people/company graph, enrich emails and phones, then run a sequence from the same account. Use it when the job is find the contact and email them here, not when you only need inbox warmup.

It is not open source. Free exists. Paid Basic is $49/user/month billed annually ($65 monthly).

What makes it unique: the cover is Apollo’s official contact chrome — Person / Company, emails, phones, and Add to Sequence on the same card you work.

Key features

People and company search — job title, tech, intent, and job-change filters on the public database (How to Use Apollo.io).
Sequences — email / call / LinkedIn steps; Free is capped at 2 sequences, paid cards list unlimited (Pricing FAQ).
Waterfall enrichment — email and mobile from multiple vendors; credits apply (API credits).
AI lead scoring — Professional card (Pricing FAQ).
US dialer — included from Basic up; “credits apply” on the card.
Chrome extension — pull a contact from LinkedIn / a company site (official 2-minute tour).

Who it's for

Best fit: outbound reps who will spend credits on emails and phones in one seat.

Poor fit: senders who only need unlimited warmup inboxes (Instantly).

Pricing

Verified 2026-10-22 (Asia/Shanghai). apollo.io/pricing FAQ names Free / Basic / Professional / Custom. The HTML we fetched hid some dollar amounts (same pattern as other JS plan grids). Public Help-adjacent and third-party reads of that same page (16 Oct 2026) still print the figures below. Confirm checkout.

Free — $0. 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25.
Basic — $49/user/month billed annually, $65 monthly. 30,000 credits / year (2,500 / month on monthly). Unlimited sequences. Waterfall enrichment. US dialer. Record selection 1,000.
Professional — $79/user/month annual, $99 monthly. 48,000 credits / year (4,000 / month). AI scoring, call recording, higher CRM limits. Record selection 2,500.
Organization — $119/user/month, annual only, 3-seat minimum. 72,000 credits / year. Record selection 10,000.
Custom — sales. SSO, higher volume.

All seats share one plan. Credits are pooled, granted up front on annual, and do not roll. Add-on inbound ($119 / $639 / team / month annual) and Advanced Dialer ($119 / team / month annual) sit on the same page.

Limitations / costs

Pricing HTML hides $. Cite the FAQ names, then pay what checkout shows.
Credits do not roll. A quiet month is wasted allotment.
You cannot mix Basic and Professional seats.
Free campaigns are Gmail-only.

Alternatives

Instantly — unlimited warmup inboxes if the list is already in a CSV.
Smartlead — deliverability-first sending if you do not need Apollo’s graph.
Clay — waterfall tables if the job is enrich-then-export, not an Apollo inbox.

Official tutorial

Official Apollo channel video: How to Use Apollo.io in Less Than 2 Minutes (oEmbed author: Apollo).

Written path: Pricing plus the API credit table.

Website

https://www.apollo.io

Source

Catalog row curated for AI Tools Nav. Cover is Apollo’s official contact chrome (Person tab + Add to Sequence). Free $0. Basic $49 yr / $65 mo. Professional $79 / $99. Tutorial: 2-minute tour on @apolloio (oEmbed).

Last verified

2026-10-22 (Asia/Shanghai) editorial check.