Pick 11x if
revOps and outbound teams who will size a monthly prospect volume and connect Salesforce or HubSpot.
Read the 11x page11x vs Clay
Our take
Pick 11x if revOps and outbound teams who will size a monthly prospect volume and connect Salesforce or HubSpot. Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Skip 11x if senders who already have a list and only need unlimited warmup inboxes (Instantly). Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS.
Best for
11x Put a digital worker on outbound
Clay Build and enrich a prospect list
Free plan
11x No free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Lowest paid
11x Growth $3/mo yearly
Clay Launch $185/mo
Next step up
11x
Clay Growth $495/mo
Coding agent
11x Qualification Agent
Clay Sculptor on the table
Watch out
11x $3,750 is a floor, billed annually
Clay Two meters
Last checked
11x 2026-10-22 · 11x.ai/products/alice/pricing
Clay 2026-10-22 · clay.com/pricing
Which one, then?
Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay page