Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs Instantly
Our take
Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick Instantly if outbound teams who will buy inboxes and stay inside Instantly’s warmup pool. Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip Instantly if reps who need the contact graph first (Apollo).
Best for
Clay Build and enrich a prospect list
Instantly Send from many mailboxes
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Instantly No free plan
Lowest paid
Clay Launch $185/mo
Instantly Growth $47/mo
Next step up
Clay Growth $495/mo
Instantly Outbound add-on $87/mo
Coding agent
Clay Sculptor on the table
Instantly AI Reply / Sales agents
Watch out
Clay Two meters
Instantly Sends and contacts are two caps
Last checked
Clay 2026-10-22 · clay.com/pricing
Instantly 2026-10-22 · help.instantly.ai
Which one, then?
Pick Instantly if
outbound teams who will buy inboxes and stay inside Instantly’s warmup pool.
Read the Instantly page