Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs folk
Our take
Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick folk if small sales teams who will use the 14-day Premium trial (no card), then pay Standard at $24/member/month billed yearly. Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS.
Best for
Clay Build and enrich a prospect list
folk A shared pipeline you pay per member after a 14-day trial
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
folk No free plan
Lowest paid
Clay Launch $185/mo
folk Standard $24/mo, monthly only
Next step up
Clay Growth $495/mo
folk Premium $48/mo yearly
Coding agent
Clay Sculptor on the table
folk Research Assistant
Watch out
Clay Two meters
folk There is no lasting free CRM after the trial
Last checked
Clay 2026-10-22 · clay.com/pricing
folk 2026-10-22 · folk.app/pricing
Which one, then?
Pick folk if
small sales teams who will use the 14-day Premium trial (no card), then pay Standard at $24/member/month billed yearly.
Read the folk page