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Artisan vs Clay

Our take

Pick Artisan if startup outbound teams who will spend credits per enrolled lead and connect a mailbox. Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Skip Artisan if enterprises that already signed a digital-SDR SOW and will not move (11x). Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS.

Artisan

Artisan

AI BDR named Ava

Clay

Clay

GTM table plus an agent

Best for

Artisan Hire an outbound worker you can trial

Clay Build and enrich a prospect list

Free plan

Artisan $0 · /mo. 300 credits / month. No card. Explore the platform and enrich lists

Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK

Lowest paid

Artisan Intern $250/mo yearly

Clay Launch $185/mo

Next step up

Artisan Employee $600/mo yearly

Clay Growth $495/mo

Coding agent

Artisan Waterfall enrichment

Clay Sculptor on the table

Watch out

Artisan Credits are the meter

Clay Two meters

Last checked

Artisan 2026-10-22 · artisan.co/pricing

Clay 2026-10-22 · clay.com/pricing

Which one, then?

Pick Artisan if

startup outbound teams who will spend credits per enrolled lead and connect a mailbox.

Read the Artisan page

Pick Clay if

founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.

Read the Clay page

Other comparisons