Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs lemlist
Our take
Pick Apollo.io if outbound reps who will spend credits on emails and phones in one seat. Pick lemlist if outbound teams who will pay Email at $55/month yearly while they add a first Email + LinkedIn step — not Multichannel $87 first unless they need chat / call / WhatsApp in the same campaign, and not a forever-free sender (there isn’t one). Skip Apollo.io if senders who only need unlimited warmup inboxes
Best for
Apollo.io Find the contact and email them here
lemlist A sequence you start at a public $
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
lemlist No free plan
Lowest paid
Apollo.io Basic $49/user/mo yearly
lemlist Credits / finders $16/user/mo
Next step up
Apollo.io Professional $79/user/mo
lemlist Email $55/mo yearly
Watch out
Apollo.io Pricing HTML hides $
lemlist There is no permanent $0 sender
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
lemlist 2026-10-23 · lemlist.com/pricing
Which one, then?
Pick lemlist if
outbound teams who will pay Email at $55/month yearly while they add a first Email + LinkedIn step — not Multichannel $87 first unless they need chat / call / WhatsApp in the same campaign, and not a forever-free sender (there isn’t one).
Read the lemlist page