Pick Lavender if
sDRs who will use Basic at $0 (5 scored emails/month), then pay Starter at $27/month billed yearly when they want the writer without a team dashboard.
Read the Lavender pageLavender vs Smartlead
Our take
Pick Lavender if sDRs who will use Basic at $0 (5 scored emails/month), then pay Starter at $27/month billed yearly when they want the writer without a team dashboard. Pick Smartlead if agencies who will attach many inboxes and pay for the send cap. Skip Smartlead if one-seat reps who want a built-in 200M contact graph (Apollo).
Best for
Lavender A sales email score you pay per inbox
Smartlead Agency-scale inbox rotation
Free plan
Lavender $0 · /month. Free forever. Analyze 5 emails/month. Personalize 5 emails/month. Gmail + Outlook 365
Smartlead No free plan
Lowest paid
Lavender Starter $27/mo, monthly only
Smartlead Base $39/mo
Next step up
Lavender Pro $45/mo
Smartlead Pro $94/mo
Watch out
Lavender Basic is 5 scored emails and 5 personalizations a month
Smartlead Sends are the meter
Last checked
Lavender 2026-10-22 · lavender.ai/coach
Smartlead 2026-10-22 · smartlead.ai/pricing
Which one, then?
Pick Smartlead if
agencies who will attach many inboxes and pay for the send cap.
Read the Smartlead page