Pick Instantly if
outbound teams who will buy inboxes and stay inside Instantly’s warmup pool.
Read the Instantly pageInstantly vs Lavender
Our take
Pick Instantly if outbound teams who will buy inboxes and stay inside Instantly’s warmup pool. Pick Lavender if sDRs who will use Basic at $0 (5 scored emails/month), then pay Starter at $27/month billed yearly when they want the writer without a team dashboard. Skip Instantly if reps who need the contact graph first (Apollo).
Best for
Instantly Send from many mailboxes
Lavender A sales email score you pay per inbox
Free plan
Instantly No free plan
Lavender $0 · /month. Free forever. Analyze 5 emails/month. Personalize 5 emails/month. Gmail + Outlook 365
Lowest paid
Instantly Growth $47/mo
Lavender Starter $27/mo, monthly only
Next step up
Instantly Outbound add-on $87/mo
Lavender Pro $45/mo
Coding agent
Instantly AI Reply / Sales agents
Lavender
Watch out
Instantly Sends and contacts are two caps
Lavender Basic is 5 scored emails and 5 personalizations a month
Last checked
Instantly 2026-10-22 · help.instantly.ai
Lavender 2026-10-22 · lavender.ai/coach
Which one, then?
Pick Lavender if
sDRs who will use Basic at $0 (5 scored emails/month), then pay Starter at $27/month billed yearly when they want the writer without a team dashboard.
Read the Lavender page