Lavender

What it is for

Lavender is an email coach in the inbox: it scores the draft, suggests personalization from the recipient, and can rewrite the lines that kill replies. Use it when the job is a sales email score you pay per inbox, not when you need a $20 chat seat.

What makes it unique: the cover is the official Start My Email product workspace — icebreakers, compose draft, and the sidebar score — not the purple /coach marketing hero.

Key features

• Email score — a 0–100 grade on the draft or template; they coach you toward 90+ (Coach). One grade. Mobile optimization is a check on this score.
• Personalization Assistant — pulls prospect context into Gmail / Outlook and suggests 1:1 lines (Coach “Personalize”). Intel, not a score.
• AI Email Writer — drafts or rewrites the email from the same coach (Coach). A generate. Unlimited recommendations vs 5/month are SKU of this.
• Coaching Dashboard — team analytics for managers (who is below 90, what templates work) (Coach “Level-up your team”). A board, not an inbox overlay.
• Lavender Anywhere — the same coach inside Outreach, Salesloft, HubSpot, Apollo, Groove, Gong (Coach integrations). A host, not a new scorer. Multi-inbox is SKU of this.

Gmail + Outlook 365 on Basic is install. Students / jobseekers / bootstrapped founders can apply for free Coach — that is eligibility, not a fifth product. Seats are the meter on Team.

Who it's for

Best fit: SDRs who will use Basic at $0 (5 scored emails/month), then pay Starter at $27/month billed yearly when they want the writer without a team dashboard.

Pricing

Verified 2026-10-22 (Asia/Shanghai) from lavender.ai/coach (there is no /pricing URL). Annual and monthly tabs.

• Basic — $0/month. Free forever. Analyze 5 emails/month. Personalize 5 emails/month. Gmail + Outlook 365.
• Starter — $27/month billed annually, or $29/month billed monthly. For individuals. AI Email Writer. Unlimited AI recommendations. Chat support.
• Pro — $45/month billed annually, or $49/month billed monthly. Everything in Starter. Lavender Anywhere / integrations. Multi-inbox. Priority support (annual card).
• Team — $89/seat/month billed annually, or $99/seat/month billed monthly. Coaching Dashboard. Starter / Growth / Enterprise team paths listed on the same card.

A separate student / jobseeker / bootstrapped path can unlock Coach for $0 after their form. Confirm checkout.

Limitations / costs

• Basic is 5 scored emails and 5 personalizations a month. The writer is on Starter+.
• $27 / $45 / $89 are the annual cards. Monthly is $29 / $49 / $99.
• A coach, not a sequencer. For send infrastructure see Smartlead or Instantly.

Alternatives

• Smartlead — a sending inbox when the job is volume, not a grade.
• Instantly — cold-email infrastructure when you already wrote the copy.
• Typefully — a social/email draft desk when you do not need a Lavender score.

Official tutorial

Official Lavender channel video: Lavender - AI Cold Email Assistant (oEmbed author: Lavender). First-party inbox score + rewrite.

Written path: Coach.

Website

https://lavender.ai

Source

Catalog row curated for AI Tools Nav. Cover is the official Start My Email workspace still on lavender.ai/blog/introducing-the-new-lavender (CDN …/670e5108b4ef27345454d823_665debf23dbda5475456f975_start-my-email.png). /coach is a marketing landing, not the product UI. Dollars checked on lavender.ai/coach (Basic $0; Starter $27/$29; Pro $45/$49; Team $89/$99 per seat). Tutorial oEmbed author: Lavender.

Last verified

2026-10-22 (Asia/Shanghai) editorial check.