Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs Smartlead
Our take
Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick Smartlead if agencies who will attach many inboxes and pay for the send cap. Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip Smartlead if one-seat reps who want a built-in 200M contact graph (Apollo).
Best for
Clay Build and enrich a prospect list
Smartlead Agency-scale inbox rotation
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Smartlead No free plan
Lowest paid
Clay Launch $185/mo
Smartlead Base $39/mo
Next step up
Clay Growth $495/mo
Smartlead Pro $94/mo
Coding agent
Clay Sculptor on the table
Smartlead
Watch out
Clay Two meters
Smartlead Sends are the meter
Last checked
Clay 2026-10-22 · clay.com/pricing
Smartlead 2026-10-22 · smartlead.ai/pricing
Which one, then?
Pick Smartlead if
agencies who will attach many inboxes and pay for the send cap.
Read the Smartlead page