Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Smartlead
Our take
Pick Apollo.io if outbound reps who will spend credits on emails and phones in one seat. Pick Smartlead if agencies who will attach many inboxes and pay for the send cap. Skip Apollo.io if senders who only need unlimited warmup inboxes (Instantly). Skip Smartlead if one-seat reps who want a built-in 200M contact graph (Apollo).
Best for
Apollo.io Find the contact and email them here
Smartlead Agency-scale inbox rotation
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Smartlead No free plan
Lowest paid
Apollo.io Basic $49/user/mo yearly
Smartlead Base $39/mo
Next step up
Apollo.io Professional $79/user/mo
Smartlead Pro $94/mo
Watch out
Apollo.io Pricing HTML hides $
Smartlead Sends are the meter
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Smartlead 2026-10-22 · smartlead.ai/pricing
Which one, then?
Pick Smartlead if
agencies who will attach many inboxes and pay for the send cap.
Read the Smartlead page