Our take
Pick Klaviyo if ecommerce / lifecycle teams who will stay on Free at $0 (250 profiles, 500 emails / month, $5 mobile, $5 Composer) while they open a first campaign, then pay the usage calculator on the same pricing page once profile count leaves the Free cap. Pick Loops if saaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no
Best for
Klaviyo Emails you compose from a template library
Loops Email you start at $0
Free plan
Klaviyo $0 · up to 250 profiles. 500 emails / month. $5 of mobile messages / month. $5 of Composer usage / month. Built-in reporting. Email support. Web forms and drag-and-drop editor on the Free highlights
Loops $0 · up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact *storage*; the send cap is the limiter
Lowest paid
Klaviyo Not published by the vendor
Loops Not published by the vendor
Runs where
Klaviyo Hosted
Loops Desktop editor; models hosted
Watch out
Klaviyo Free caps at 250 profiles and 500 emails / month
Loops Free is 4,000 sends / 30 days to the first 1,000 contacts
Last checked
Klaviyo 2026-10-23 · klaviyo.com/pricing
Loops 2026-10-22 · loops.so/pricing
ecommerce / lifecycle teams who will stay on Free at $0 (250 profiles, 500 emails / month, $5 mobile, $5 Composer) while they open a first campaign, then pay the usage calculator on the same pricing page once profile count leaves the Free cap.
Read the Klaviyo pagesaaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.
Read the Loops page
