Our take
Pick Brevo if ops / ecommerce teams who will stay on Free at $0 (300 emails/day, 100,000 contacts) while they open a first Email campaigns list, then Starter at $9/month ($97/yr) when they need 5,000 emails/month — not Standard $18 unless they need unlimited-contact automation, and not Professional $499 unless they need WhatsApp / 10 seats. Pick Loops if saaS teams who will stay on Free $0 (1,000 subscribed
hosted Email campaigns list
Best for
Brevo A campaign table you start at a public $
Loops Email you start at $0
Free plan
Brevo $0 · /month. Help: 300 emails/day (unused days do not roll over), up to 100,000 contacts, 1 marketing seat, drag-and-drop editor, basic reporting, automation up to 2,000 contacts. No card to sign up (pricing FAQ)
Loops $0 · up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact *storage*; the send cap is the limiter
Lowest paid
Brevo Starter $9/mo
Loops Not published by the vendor
Next step up
Brevo Standard $18/mo
Loops
Runs where
Brevo Hosted
Loops Desktop editor; models hosted
Watch out
Brevo Free is 300 emails/day
Loops Free is 4,000 sends / 30 days to the first 1,000 contacts
Last checked
Brevo 2026-10-23 · help.brevo.com/hc/en-us/articles
Loops 2026-10-22 · loops.so/pricing
ops / ecommerce teams who will stay on Free at $0 (300 emails/day, 100,000 contacts) while they open a first Email campaigns list, then Starter at $9/month ($97/yr) when they need 5,000 emails/month — not Standard $18 unless they need unlimited-contact automation, and not Professional $499 unless they need WhatsApp / 10 seats.
Read the Brevo pagesaaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.
Read the Loops page