Our take
Pick Brevo if ops / ecommerce teams who will stay on Free at $0 (300 emails/day, 100,000 contacts) while they open a first Email campaigns list, then Starter at $9/month ($97/yr) when they need 5,000 emails/month — not Standard $18 unless they need unlimited-contact automation, and not Professional $499 unless they need WhatsApp / 10 seats. Pick Klaviyo if ecommerce / lifecycle teams who will stay on Free at $0 (250
hosted Email campaigns list
Best for
Brevo A campaign table you start at a public $
Klaviyo Emails you compose from a template library
Free plan
Brevo $0 · /month. Help: 300 emails/day (unused days do not roll over), up to 100,000 contacts, 1 marketing seat, drag-and-drop editor, basic reporting, automation up to 2,000 contacts. No card to sign up (pricing FAQ)
Klaviyo $0 · up to 250 profiles. 500 emails / month. $5 of mobile messages / month. $5 of Composer usage / month. Built-in reporting. Email support. Web forms and drag-and-drop editor on the Free highlights
Lowest paid
Brevo Starter $9/mo
Klaviyo Not published by the vendor
Next step up
Brevo Standard $18/mo
Klaviyo
Runs where
Brevo Hosted
Klaviyo Hosted
Watch out
Brevo Free is 300 emails/day
Klaviyo Free caps at 250 profiles and 500 emails / month
Last checked
Brevo 2026-10-23 · help.brevo.com/hc/en-us/articles
Klaviyo 2026-10-23 · klaviyo.com/pricing
ops / ecommerce teams who will stay on Free at $0 (300 emails/day, 100,000 contacts) while they open a first Email campaigns list, then Starter at $9/month ($97/yr) when they need 5,000 emails/month — not Standard $18 unless they need unlimited-contact automation, and not Professional $499 unless they need WhatsApp / 10 seats.
Read the Brevo pageecommerce / lifecycle teams who will stay on Free at $0 (250 profiles, 500 emails / month, $5 mobile, $5 Composer) while they open a first campaign, then pay the usage calculator on the same pricing page once profile count leaves the Free cap.
Read the Klaviyo page