Our take
Pick Brevo if ops / ecommerce teams who will stay on Free at $0 (300 emails/day, 100,000 contacts) while they open a first Email campaigns list, then Starter at $9/month ($97/yr) when they need 5,000 emails/month — not Standard $18 unless they need unlimited-contact automation, and not Professional $499 unless they need WhatsApp / 10 seats. Pick SendGrid if app teams who will stay on the $0 / 60-day trial (100
hosted Email campaigns list
Best for
Brevo A campaign table you start at a public $
SendGrid Delivered rows you search at a public $
Free plan
Brevo $0 · /month. Help: 300 emails/day (unused days do not roll over), up to 100,000 contacts, 1 marketing seat, drag-and-drop editor, basic reporting, automation up to 2,000 contacts. No card to sign up (pricing FAQ)
SendGrid No free plan
Lowest paid
Brevo Starter $9/mo
SendGrid Essentials $19.95
Next step up
Brevo Standard $18/mo
SendGrid Pro $89.95
Runs where
Brevo Hosted
SendGrid Hosted
Watch out
Brevo Free is 300 emails/day
SendGrid The $0 tile is a 60-day trial, not forever
Last checked
Brevo 2026-10-23 · help.brevo.com/hc/en-us/articles
SendGrid 2026-10-23 · twilio.com/en-us/products/email-api
ops / ecommerce teams who will stay on Free at $0 (300 emails/day, 100,000 contacts) while they open a first Email campaigns list, then Starter at $9/month ($97/yr) when they need 5,000 emails/month — not Standard $18 unless they need unlimited-contact automation, and not Professional $499 unless they need WhatsApp / 10 seats.
Read the Brevo pageapp teams who will stay on the $0 / 60-day trial (100 emails / day) while they open a first Activity feed, then buy Essentials at $19.95 / month (50,000 emails) when the trial ends.
Read the SendGrid page