Klaviyo

What it is for

Klaviyo is a hosted campaign-email desk: you open the campaign editor, and the Free plan is $0. Use it when the job is emails you compose from a template library, not when you need a $20 chat seat.

What makes it unique: the cover is the official Klaviyo campaign editor (Summer Campaign, Klaviyo Marketing Team / no-reply@klaviyo.com, Gwendolyn template library — Autumn Escapes, Meet your chef, Weekly Specials) from the help still — not a pricing card. The tiles themselves are ops of Campaigns. Klaviyo bills profiles + $5 mobile / $5 Composer credits, not a chat seat.

Key features

• Campaigns — a one-off email you send from the template library (cover still; docs). One send. Cover Summer Campaign and Gwendolyn sit here.
• Flows — an automated sequence you trigger (official video Customer Hub + Flows). A flow, not a campaign. Drip sits here.
• Segments — a live audience you filter (pricing Segmentation). A segment, not a flow. Lists sit here.
• Forms — a signup popup you publish (pricing Web forms). A form, not a segment. Capture sits here.
• Profiles — a person the campaign is addressed to (pricing 250 profiles on Free). A profile, not a form. The 250-cap sits here.

The SDK / pixel snippet is install. Free / $5 credits are the meter. Composer and Customer Agent are add-on SKUs, not a sixth desk we fold into Campaigns.

Who it's for

Best fit: ecommerce / lifecycle teams who will stay on Free at $0 (250 profiles, 500 emails / month, $5 mobile, $5 Composer) while they open a first campaign, then pay the usage calculator on the same pricing page once profile count leaves the Free cap.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from klaviyo.com/pricing. The Free tile and FAQ print $0, $5 of mobile messages / month, and $5 of Composer usage / month. A calculator on the same page prints Total: $1 as a breakdown — we do not invent a named paid-email tile beyond what the page shows.

• Free — $0. Up to 250 profiles. 500 emails / month. $5 of mobile messages / month. $5 of Composer usage / month. Built-in reporting. Email support. Web forms and drag-and-drop editor on the Free highlights.
• Paid usage — the page’s estimator (the $1 total we fetched) prices email / SMS beyond Free. Confirm the current breakdown at checkout; we do not invent a $X / 1,000-profile name the HTML did not print.
• Enterprise / Professional Services — talk to sales.

Confirm checkout; taxes follow your location.

Limitations / costs

• Free caps at 250 profiles and 500 emails / month. A busier list leaves Free; re-run the on-page calculator (do not trust a blog $).
• $5 mobile and $5 Composer are credits, not unlimited SMS / AI. Hitting the credit is a paid add, not a second Free.
• A campaign desk, not a push-only inbox. For Customer.io’s journey desk see Customer.io. For OneSignal’s push see OneSignal.

Alternatives

• Customer.io — journey messaging when you want Customer.io’s people desk, not Klaviyo’s $0 / $5 campaign editor.
• OneSignal — push + in-app when you want OneSignal’s device inbox, not Klaviyo’s Gwendolyn templates.
• Loops — product-email for SaaS when you want Loops’ audience, not Klaviyo’s ecommerce campaign library.

Official tutorial

Official Klaviyo channel video: Personalize Your Storefront From Klaviyo Flows With Customer Hub (oEmbed author: Klaviyo). First-party Flows + Customer Hub walkthrough; the campaign-editor still is the cover. Flows on the video are a second desk, not generate-on-Campaigns.

Written path: klaviyo.com/pricing plus the campaign-editor still.

Website

https://www.klaviyo.com

Repository

https://github.com/klaviyo

Source

Catalog row curated for AI Tools Nav. Cover is the official Klaviyo campaign editor from product help. Dollars checked on klaviyo.com/pricing (Free $0; $5 mobile / $5 Composer credits; paid usage via the on-page calculator). Tutorial oEmbed author: Klaviyo.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.