Loops

What it is for

Loops is a hosted email desk: you write a message in the editor, send it as a campaign, a workflow, or a transactional API call, and Free is $0 (1,000 subscribed contacts, 4,000 sends / 30 days). Use it when the job is email you start at $0, not when you need a $20 chat seat.

What makes it unique: the cover is the official Loops editor (subject, theme, Heading 3, Next) from the docs editor still — not a pricing card. The composer itself is ops of the Editor.

Key features

• Editor — the email you draft (editor still; The editor; Introducing Components). One message. Themes, blocks, writing mode, and reusable components are ops of this. The API is install.
• Workflows — an event-triggered send graph (workflows; pricing). A graph, not a one-shot campaign. Branching and timers sit on this.
• Transactional — an API send you trigger from your app (transactional). A receipt, not a newsletter. Paid plans include unlimited transactional sends; Free shares the 4,000-send window with marketing.
• Campaigns — a batch you send to a segment (types of emails). A blast, not a workflow. Goals / conversion charts sit on this send.
• Contacts — subscribed people you upload or sync (pricing subscribed contacts). A person, not an email. Unsubscribed contacts do not count toward the paid price. Lists and segments are how this audience is cut.

Subscribed contacts are the paid meter. Free also caps sends. Team seats are not billed.

Who it's for

Best fit: SaaS teams who will stay on Free $0 (1,000 subscribed contacts, 4,000 marketing+transactional sends / 30 days, Loops footer, 10 emails/sec, no card) while they send a first onboarding mail, then land on Growth at $49/month (starts at 5,000 subscribed contacts on the card we fetched; slider continues) when they need unlimited sends and the branding off.

Pricing

Verified 2026-10-22 (Asia/Shanghai) from loops.so/pricing. Paid Cloud is subscribed contacts. Unsubscribed contacts never count.

• Free — $0. Up to 1,000 subscribed contacts. 4,000 total marketing + transactional sends per rolling 30 days. 10 emails/second. “Powered by Loops” footer. Unlimited contact storage; the send cap is the limiter.
• Growth — $49/month at the 5,000 subscribed-contact tick we fetched (a slider runs to 1.5 million — confirm the live calculator; do not invent the next-tick dollar). Unlimited marketing and transactional sends. 1,000 emails/second. No Loops branding.
• Enterprise — custom. 1.5 million+ contacts. Priority support and migration help.

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Limitations / costs

• Free is 4,000 sends / 30 days to the first 1,000 contacts. A launch week is Growth at $49, not a second Free card.
• An email desk, not a notification OS. For push + in-app + email together see Novu or Knock. For API email without campaigns see Resend.

Alternatives

• Resend — transactional email when you will not run campaigns and workflows in the same editor.
• Novu — a notification graph you can self-host when email is one channel among several.
• Chatwoot — a support inbox when the “message” is a thread a human answers.

Official tutorial

Official Loops channel video: Introducing Components from Loops (oEmbed author: Loops). First-party editor walkthrough; the docs editor still is the cover.

Written path: loops.so/pricing plus the editor docs.

Website

https://loops.so

Source

Catalog row curated for AI Tools Nav. Cover is the official Loops editor from the docs CDN still. Dollars checked on loops.so/pricing (Free $0 / 1,000 contacts / 4,000 sends; Growth from $49 at 5,000 contacts). Tutorial oEmbed author: Loops.

Last verified

2026-10-22 (Asia/Shanghai) editorial check.