Our take
Pick Kit if creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B. Pick Klaviyo if ecommerce / lifecycle teams who will stay on Free at $0 (250 profiles, 500
Subscribers list. Newsletter
Best for
Kit A subscriber table you start at a public $
Klaviyo Emails you compose from a template library
Free plan
Kit $0 · /month. Help: up to 10,000 email subscribers. Unlimited forms, landing pages, and broadcasts. Tagging and segmentation. Digital products and subscriptions. Broadcast A/B. API. Sequences / visual automations / RSS / Paid Recommendations are not on this tile
Klaviyo $0 · up to 250 profiles. 500 emails / month. $5 of mobile messages / month. $5 of Composer usage / month. Built-in reporting. Email support. Web forms and drag-and-drop editor on the Free highlights
Lowest paid
Kit Creator $39/mo
Klaviyo Not published by the vendor
Next step up
Kit Pro $79/mo
Klaviyo
Runs where
Kit Hosted
Klaviyo Hosted
Watch out
Kit Sequences and visual automations print on Creator
Klaviyo Free caps at 250 profiles and 500 emails / month
Last checked
Kit 2026-10-23 · help.kit.com
Klaviyo 2026-10-23 · klaviyo.com/pricing
creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B.
Read the Kit pageecommerce / lifecycle teams who will stay on Free at $0 (250 profiles, 500 emails / month, $5 mobile, $5 Composer) while they open a first campaign, then pay the usage calculator on the same pricing page once profile count leaves the Free cap.
Read the Klaviyo page