Our take
Pick Buttondown if writers who will stay on Free at $0 (100 subscribers) while they open a first Write draft, then Basic at $9/month (1,000 subscribers) — not Standard $29 unless they need 5,000, and not Professional $79 unless they need 10,000. Pick Kit if creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly /
Subscribers list. Newsletter
Best for
Buttondown An email editor you start at a public $
Kit A subscriber table you start at a public $
Free plan
Buttondown $0 · 100 subscribers
Kit $0 · /month. Help: up to 10,000 email subscribers. Unlimited forms, landing pages, and broadcasts. Tagging and segmentation. Digital products and subscriptions. Broadcast A/B. API. Sequences / visual automations / RSS / Paid Recommendations are not on this tile
Lowest paid
Buttondown Basic $9/mo
Kit Creator $39/mo
Next step up
Buttondown Standard $29/mo
Kit Pro $79/mo
Runs where
Buttondown Hosted
Kit Hosted
Watch out
Buttondown Free is 100 subscribers
Kit Sequences and visual automations print on Creator
Last checked
Buttondown 2026-10-23 · buttondown.com/pricing
Kit 2026-10-23 · help.kit.com
writers who will stay on Free at $0 (100 subscribers) while they open a first Write draft, then Basic at $9/month (1,000 subscribers) — not Standard $29 unless they need 5,000, and not Professional $79 unless they need 10,000.
Read the Buttondown pagecreators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B.
Read the Kit page