Kit

What it is for

Kit (the product formerly called ConvertKit; convertkit.com 301s to kit.com) is a hosted Subscribers list: you open Subscribers and read confirmed rows plus last-90-day open %, and the Newsletter plan is $0 (help prints 10,000 subscribers). Use it when the job is a subscriber table you start at a public $, not when you need a $20 chat seat.

What makes it unique: the cover is Kit’s official Subscribers list (Total subscribers 40, Emails sent (last 90d) 3, Opened 33.33%, Clicked 0.00%, Eveline eveline@email.com May 30, 2026 Confirmed, Johnson johnson@email.com May 4, 2026, Grace grace@email.com Oct 3, 2024, Status is Confirmed) from the Subscribers still on The subscriber profile page — not a pricing card. The rows themselves are ops of Subscribers.

Key features

• Subscribers — confirmed / unconfirmed rows with last-90-day sent / open / click tiles (cover still; help). One desk. Cover Eveline / 40 / 33.33% sit here. Search / Add Subscriber sit here as CTAs, not a sixth desk.
• Broadcasts — a one-off email you draft and publish (Draft page still; help). An email, not a Subscriber row. Cover Emails sent 3 is a count on the list.
• Email Sequences — a series you send after a join (Free plan “Email sequences”). A sequence, not a Confirmed cell. Sequences print on Creator / Pro, not Newsletter.
• Visual Automations — a behavior graph with split paths (pricing “Visual automation builder”; official Visual Automations film). A graph, not a Subscriber date. Newsletter help: look around; create is an upgrade.
• Forms & Landing Pages — opt-ins you publish (Free plan “Unlimited forms and landing pages”). A form, not a list row.
• Tags / Segments — folders you filter the same list with (cover All Segments / All Tags; help). A filter, not a name cell.
• Commerce — digital products and subscriptions you sell from the list (pricing “Sell digital products”; 3.5% + 30c). A checkout, not a Subscriber status.

Search / Add Subscriber / Segment on the cover are CTAs (not desks). Newsletter / Creator / Pro tiles are the meter. Kit MCP / Subscriber Signals are AI extras, not a sixth desk we fold into the list.

Who it's for

Best fit: creators who will stay on Newsletter at $0 (up to 10,000 subscribers) while they open a first Subscribers list, then Creator at $39/month monthly ($33 yearly / $390/yr at 1,000 subscribers) when they need sequences and visual automations — not Pro $79 / $66 yearly unless they need unlimited users or content A/B.

Pricing

Verified 2026-10-23 (Asia/Shanghai) from help.kit.com Free plan, Creator vs Pro, and kit.com/pricing. convertkit.com 301s to kit.com. Paid tiles scale with confirmed subscribers; figures below are the printed 1,000-subscriber starting cards. 14-day Creator / Pro trial, no card.

• Newsletter (Free) — $0/month. Help: up to 10,000 email subscribers. Unlimited forms, landing pages, and broadcasts. Tagging and segmentation. Digital products and subscriptions. Broadcast A/B. API. Sequences / visual automations / RSS / Paid Recommendations are not on this tile.
• Creator — $39/month monthly (help “Starting price (up to 1,000 subscribers)”). Yearly card on kit.com/pricing: $33/month ($390 billed yearly — 12 months for the price of 10). Unlimited visual automations and email sequences. Subject-line A/B. Remove Kit branding. RSS campaigns. 1–2 users (help).
• Pro — $79/month monthly (same help table). Yearly card: $66/month ($790 billed yearly). The yearly HTML we fetched printed $66/month on the highlighted card. Unlimited users. Collaborative editing. Content A/B. Deliverability reporting. Subscriber engagement scoring. Edit links in sent broadcasts. Newsletter referral (SparkLoop).
• Higher subscriber tiers — both paid plans rise with confirmed subscribers. The pricing slider prints the live $. Do not invent a 10k / 50k tile.
• Commerce — 3.5% + 30c per digital-product / subscription sale (pricing page; inclusive of card processing).
• Paid Recommendations — Kit fee 23.5% of earnings (pricing page).
• Enterprise / custom — not a printed $ card. Do not invent one.

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Limitations / costs

• Sequences and visual automations print on Creator. Newsletter stays broadcasts + forms at $0 / 10,000.
• Paid $ rise with confirmed subscribers. The $39 / $79 (monthly) and $33 / $66 (yearly) cards are the 1,000 starting tier.
• A Subscribers list, not Klaviyo’s campaign editor. For that editor see Klaviyo.

Alternatives

• Klaviyo — a campaign editor when you want Klaviyo Free $0 (250 profiles), not Kit’s Eveline row.
• Loops — a SaaS email desk when you want Loops Free $0 / 1,000 contacts, not Creator $39.
• Resend — transactional + marketing email when you want Resend Free $0 / 3k, not Newsletter’s 10,000-subscriber cap.

Official tutorial

Official Kit channel video: Kit's New Vertical Navigation: A Full Walkthrough (oEmbed author: Kit). First-party nav walkthrough; the Subscribers still is the cover. Sidebar chrome on the video is ops of Subscribers + Broadcasts, not generate-on-the-row. kit.com/pricing links youtube.com/@Kit. @ConvertKit did not resolve as a separate product channel in our fetch.

Written path: kit.com/pricing plus the Subscribers still.

Website

https://kit.com

Repository

https://github.com/ConvertKit

Source

Catalog row curated for AI Tools Nav. Cover is Kit’s official Subscribers still (Total 40 + Eveline / Johnson / Grace Confirmed + Opened 33.33%). Kit is the ConvertKit rebrand (convertkit.com → kit.com). Dollars checked on help Free plan ($0 / 10,000) and Creator vs Pro (Creator $39 / Pro $79 monthly at 1,000) plus kit.com/pricing yearly cards (Creator $33 / $390; Pro $66 / $790; Commerce 3.5% + 30c; Paid Recommendations 23.5%). Tutorial oEmbed author: Kit.

Last verified

2026-10-23 (Asia/Shanghai) editorial check.