Pick Heap if
product teams who will stay on Free at $0 (10k sessions, 6 months of history) while they open a first Marketing Campaign chart, then ask Heap for a Growth estimate when they need CSV export or 12-month history.
Read the Heap pageHeap vs Microsoft Clarity
Our take
Pick Heap if product teams who will stay on Free at $0 (10k sessions, 6 months of history) while they open a first Marketing Campaign chart, then ask Heap for a Growth estimate when they need CSV export or 12-month history. Pick Microsoft Clarity if product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need
Best for
Heap Autocaptured product charts you start at $0
Microsoft Clarity A replay list you start at $0
Free plan
Heap $0 · up to 10k monthly sessions. Core analytics charts. Unlimited enrichment sources. Guides integrations. 6 months data history. SSO
Microsoft Clarity $0 · “A free service forever.” No traffic limits. No paid upgrade. No card
Lowest paid
Heap Not published by the vendor
Microsoft Clarity
Runs where
Heap Hosted
Microsoft Clarity Hosted
Watch out
Heap Growth / Pro / Premier have no public $
Microsoft Clarity Recordings drop after 30 days
Last checked
Heap 2026-10-23 · heap.io/pricing
Microsoft Clarity 2026-10-23 · learn.microsoft.com/en-us/clarity/faq
Which one, then?
Pick Microsoft Clarity if
product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session charts or Fullstory’s 30k-session Playlist quote path.
Read the Microsoft Clarity page