Pick Fullstory if
uX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need Dashboards or StoryAI.
Read the Fullstory pageFullstory vs Microsoft Clarity
Our take
Pick Fullstory if uX / product teams who will stay on FullstoryFree at $0 (30k sessions, 10 users) while they open a first Session Playlist, then request a paid quote when they need Dashboards or StoryAI. Pick Microsoft Clarity if product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session
Best for
Fullstory A replay list you start at $0
Microsoft Clarity A replay list you start at $0
Free plan
Fullstory $0 · no credit card. 30,000 sessions / month. 12 months analytics retention. Up to 10 users. Session Replay, basic analytics, debugging tools
Microsoft Clarity $0 · “A free service forever.” No traffic limits. No paid upgrade. No card
Lowest paid
Fullstory Not published by the vendor
Microsoft Clarity
Runs where
Fullstory Hosted
Microsoft Clarity Hosted
Watch out
Fullstory Paid plans hid every dollar
Microsoft Clarity Recordings drop after 30 days
Last checked
Fullstory 2026-10-23 · fullstory.com/pricing
Microsoft Clarity 2026-10-23 · learn.microsoft.com/en-us/clarity/faq
Which one, then?
Pick Microsoft Clarity if
product / UX teams who will stay on Clarity at $0 (no traffic cap, no paid upgrade) while they open a first Recordings list, then look elsewhere only when they need Heap’s 10k-session charts or Fullstory’s 30k-session Playlist quote path.
Read the Microsoft Clarity page