Pick Clay if
founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid.
Read the Clay pageClay vs Warmly
Our take
Pick Clay if founders and GTM teams who live in a lead table and want enrichment + an agent on the same grid. Pick Warmly if b2B teams with enough site traffic to pay a five-figure inbound agent. Skip Clay if people who only need a simple mail merge, or who cannot send prospect data to a US SaaS. Skip Warmly if one-seat outbound reps who need a contact graph and a $49 sequence seat (Apollo).
Best for
Clay Build and enrich a prospect list
Warmly Identify who is on the site and talk to them
Free plan
Clay $0 · 500 actions/mo; 100 data credits/mo; 200 rows/table; unlimited seats; Claygent; BYOK
Warmly No free plan
Lowest paid
Clay Launch $185/mo
Warmly AI Web-Deanonymization $10/yr
Next step up
Clay Growth $495/mo
Warmly Inbound Chat $20/yr
Coding agent
Clay Sculptor on the table
Warmly Person-level visitor ID
Watch out
Clay Two meters
Warmly Five figures before Autopilot
Last checked
Clay 2026-10-22 · clay.com/pricing
Warmly 2026-10-22 · warmly.ai/p/pricing
Which one, then?
Pick Warmly if
b2B teams with enough site traffic to pay a five-figure inbound agent.
Read the Warmly page