Pick Apollo.io if
outbound reps who will spend credits on emails and phones in one seat.
Read the Apollo.io pageApollo.io vs Warmly
Our take
Pick Apollo.io if outbound reps who will spend credits on emails and phones in one seat. Pick Warmly if b2B teams with enough site traffic to pay a five-figure inbound agent. Skip Apollo.io if senders who only need unlimited warmup inboxes (Instantly). Skip Warmly if one-seat outbound reps who need a contact graph and a $49 sequence seat (Apollo).
Best for
Apollo.io Find the contact and email them here
Warmly Identify who is on the site and talk to them
Free plan
Apollo.io $0 · 900 credits / seat / year granted monthly (75 / month). 2 sequences. Gmail only for campaigns. Record selection limit 25
Warmly No free plan
Lowest paid
Apollo.io Basic $49/user/mo yearly
Warmly AI Web-Deanonymization $10/yr
Next step up
Apollo.io Professional $79/user/mo
Warmly Inbound Chat $20/yr
Coding agent
Apollo.io
Warmly Person-level visitor ID
Watch out
Apollo.io Pricing HTML hides $
Warmly Five figures before Autopilot
Last checked
Apollo.io 2026-10-22 · apollo.io/pricing
Warmly 2026-10-22 · warmly.ai/p/pricing
Which one, then?
Pick Warmly if
b2B teams with enough site traffic to pay a five-figure inbound agent.
Read the Warmly page